Product placement should not minor scale
own standardized operating procedures, co-run media tried to make this extensive industry had become a manufacturing advertising revenues fine paper production line | on your correspondent Dan Choi end of 2009, ‘Tangshan Earthquake,’ the starting ceremony, Feng special thanked the company \u0026 mdash; \u0026 mdash; Zoomlion, although outsiders not quite understand to Air Jordan 2 do a relationship Heavy Machinery Corporation and entertainment, but Beijing co Rudder Church Media Advertising Co., Ltd. (hereinafter referred to as \u0026 ldquo; Herun Media \u0026 rdquo;) Wang Yi-fei was well aware of one of the founders. The two companies are the customers they serve. In 2009, the producers Huayi Brothers Toupai ‘Tangshan Earthquake’ is, at first did not think too Zoomlion. But the film involves the Wenchuan earthquake site of the shooting, the director Feng Xiaogang spend a lot of money to rent excavators, cranes and other heavy machinery. Herun the media find it is a selling point, they found the Zoomlion, its brand placement in movies, so Zoomlion won a great branding opportunity, Huayi Brothers also save a lot of equipment leasing funds. The Air Jordan 4 producers and advertisers integrate, through brand advertising for both sides to win the implant, this way, Wang Yifei now feel most proud thing. Herun media is a movie, TV series, TV programs as the main platform to provide placement services and overall solutions company customers for the brand. Its founding team has more than ten years of advertising sales experience, in contact with the advertiser, and gradually found a customer demand for product placement, plus see the foreign market placement of prosperity, Wang Yifei them in 2007 the end of the establishment of the company. Since then, this new media companies rely on a unique business model focused branded content advertising services in the past few years to achieve the doubling year revenue growth. Hunan TV Group, exclusive agent of many television programs placement business, and several well-known film and television drama institutions to establish a cooperative Air Jordan 6 relationship, responsible for the ‘My youth who call the shots,’ ‘Country Love 3′, ‘My head of my regiment, ” golden 2 ‘and many other hit series of branded content marketing. Previously, content advertising and marketing in film and Air Jordan 4 television drama too, but this form of advertising is just for a movie or a director of a tailored, more casual, few third-party platform specially made. Herun media tried to placement which included a flow system, becoming the first TV drama placement only focus on the refinement 2015 Latest Nike Shoes of branded content marketing company. Thus they established a secret team, \u0026 ldquo; At home, we are first. \u0026 Rdquo; Wang Yi-fei said. The first team is composed of more than a dozen specialized branded content analyst team. After the majority of their members graduated from the drama, the Beijing Film Studio, responsible for assessing the company just got a script or outline, then broadcast the thirteen elements of a comprehensive evaluation platform, directors, actors, etc., deconstructing the script, that can be used to explore the implant content resources, and then filter out Air Jordan 19 content resources and advertisers butt, back and forth after the two sides to communicate, to work out the final implant program. After that, they start to have dedicated staff with a single, responsible for shooting the way advertisers, producers, directors, writers and other several parties communication to ensure smooth implementation of customer demands. \u0026 Ldquo; advertisers use business language, theater director with a line of business language, we are like the translation, the two sides needed to develop specific programs into executable. \u0026 Rdquo; Air Jordan CP3 Wang Yi-fei said. However, compared with the traditional media, subject to limited forms of advertising, product placement in terms of pricing, the effect is often a lack of uniform standards and so on. \u0026 Ldquo; To be honest, branded content advertising with more emotional component, it is difficult to express all through quantitative. \u0026 Rdquo; Wang Yi-fei said. But Herun media try to bring more formal business world, they first developed their own set of quotation standards to \u0026 ldquo; right base multiplier multiplying the equivalent index \u0026 rdquo; to calculate the final price, the base of which reference the traditional media pricing; weights include indicators of thirteen directors, actors, and other coverage; equivalent index is mainly qualitative assessment of the value of advertising, including brand reflected in the content in the form and so on. This past \u0026 ldquo; casually \u0026 rdquo; asking extensive different ways, so many advertisers are more willing to pay for. And the impact assessment, co-Run Media will become production lines random reviews by ratings, surveys and other social concerns.